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Bringing a New Allure to the DL Home Improvement Scene

Interior Designers Open New Home Improvement Store in Detroit Lakes

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Behind the Name The definition of Allure means something that draws you in, something attractive or fascinating. The team at Allure feels that a home’s greatest Allure is its interior finishes.

The team at Design 2 Sell have been up to some big projects lately, some of which we have had the privilege to share, like Bucks Mill Brewing, and most recently the opening of their brand new studio in Detroit Lakes, Allure. We sat down with the team to get an inside look at this new studio and learn more about the exciting things happening in the interior design world.

Take a Step Inside

Walking into Allure, you’ll feel like you are walking into a big city studio. Hosted in a 3,000-square-foot studio, Allure came to fruition from idea to completion in a five-month period of time. With the historic vibe of the old Norby Flats, the studio boasts beautiful brick accents and tin ceilings.

Allure specializes in designer-inspired furniture and lighting, as well as full-service interior design assistance. With the unique hand-selected furniture and lighting options that the studio carries, you won’t be able to find anything like it in the area.

Looking around, clients can expect to see an array of hanging pendants and chandeliers as well as designer-inspired furniture that you can’t find anywhere else—seriously— every item is hand selected and is one-of-a-kind. With the help of their interior designers on staff, Allure offers complete design assistance in creating beautiful spaces in your home or place of business. In addition to lighting and furniture, Allure offers area rugs, tables and chairs, shelving, pots and vases, clocks and mirrors and much more.

Meet the Allure Team

Your Lighting & Furniture Experts

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Photos provided by Allure.

A Team Effort

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Allure, which opened on October first, resides in the old Norby’s Department Store in downtown Detroit Lakes that has since been converted into retail spaces. To make this dream possible, many talented and skilled names came together to help build the Allure studio, including:

Design 2 Sell: Interior Designers, Tile, Countertops
Mark’s Electric: Electrical
Far-Moor: Acoustical Ceiling
Legacy Hardwood: Refinishing of wood floors
Gillespie Construction: Construction work
SWI Interiors: Cabinetry
North Shore Tile: Tile Installation Morris Paint: Drywall & Painting
Krumm’s Kreations: Mantle & Beams

Allure is a sister store to Design 2 Sell in Detroit Lakes, so the main goal of opening Allure was to fill a much-needed void by providing fashionable furniture and lighting, but also allowing clients to see and touch these unique pieces in person, which helps bring their visions to life and help create overall client satisfaction. From design consultation to handpicked furniture, Allure provides a one-stop shop for all who are looking to update their homes and living spaces. Allure services the surrounding area of Detroit Lakes and offers white-glove delivery service.

“There is more than meets the eye at Allure,” said the team. “With a large list of available options, our design team is able to create mood boards for your space, offer in-home consultations, and special order the perfect pieces to fill your space. Just because it’s not on our showroom floor, doesn’t mean that we don’t have the perfect piece for you!”

Stop in today!

Allure is open Monday-Friday 10 am-6 pm and Saturday 10 am-4 pm. You can find them at 821 Washington Ave in Detroit Lakes. They are also available after hours by appointment.

To learn more, visit their website at alluredetroitlakes.com or call 218.844.7907!

Written by Josiah Kopp

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