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Stylin’ With SCHEELS

Photos By Kayleigh Omang
Models: Alisha Nelson and Jon Walter

When SCHEELS comes to mind, one might envision trips to gather gear for a camping trip or sporting goods or fan gear before the big game. And while the store is a staple in those departments, they also have an extensive apparel offering for all styles, careers and ages.

Meet SCHEELS Line Leaders

SCHEELS Co-Line Leader for Women’s Sportswear, Brenna Bigwood; Co-Line Leader for Women’s Athletic, Natalie Janak; and Line Leader for Women’s Fashion, Carrie Shappell shared with us some stylish trends you can find in-store. When buying for the upcoming seasons, these women have their finger on the pulse of what’s trending nation-wide, and also what is practical and in-style regionally. Unique to the buying fashion process at SCHEELS is that they include store associates in decision making. With 28 stores in 13 states, SCHEELS’ market is wide and this additional input is beneficial to satisfying customer needs.

SCHEELS Line Leaders (from left): Natalie Janak, Brenna Bigwood
and Carrie Shappell.

“We discover brands in a multitude of ways ranging from social media to our sales reps introducing new lines that they have, but the most common way we discover new brands is from our stores. Our stores are direct lines to our customers and let us know what customers in our stores are asking for our brands that our employees are seeing in their markets,” said Brenna Bigwood, Co-Line Leader for Women’s Sportswear. With eyes from Fargo-based corporate alongside on-the-ground sales associates, in-store apparel selections are intentional, on-trend and oh-so-stylish.

Come with us as we show you some on-trend looks 100% comprised of pieces from SCHEELS.



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