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SCHEELS’ Shoe Expert Renee Meier Brings Passion To Your Back To School Experience

As young children we cherish summer. It is a time to forget about homework, a time to relax, but most importantly, it’s a time to play. However, at the tail end of every summer is an equally exciting season, the back to school season.

Preparing to go back to school presents an opportunity for children to look forward to learning new things, making new friends and getting reacquainted with the old ones they haven’t seen over the summer. But most importantly, it offers the opportunity to get some new kicks. That’s where Renee Meier, Youth Footwear Manager, comes in.

Renee has been working at SCHEELS for six years, where she makes it her mission to find the right fit for comfort and style.

“As children, their feet are constantly changing, which is why, at SCHEELS, we measure every foot,” said Renee, who goes above and beyond to make the shoe shopping experience as enjoyable as possible. 

To do this, Renee will first make sure to assess the situation and determine how much time the parents have to commit to their shopping experience. She’ll also try to gauge the mood of the child. From there, Renee helps out in any way she can (she has been known to race the children around the section of the store as they test out their shoes.)

Helping you and your children pick out the right shoe isn’t just Renee’s job, it is her PASSION.

“I’ve just always loved shoes. I just love being around shoes,” said Maier. “I get to wake up every morning to a job I love. I get to help toddlers discover their first pair of shoes. I have the opportunity to experience children’s joy when preparing for the first day of kindergarten. I get to observe the excitement of little ones getting ready to play their first sport. These are really special parts of a children’s life I get to be a part of for a brief moment in time.”

As a mother, Renee knows first hand how important every back-to-school experience is for parents and children, especially when it comes to shoes. Shoes offer the opportunity to express yourself. For children, this is no different and SCHEELS carries a boatload of options for boy’s and girl’s footwear.

“My boys wore sandals and crocs throughout the summer. Looking to fall, we have to prepare them for the school year with a few pairs of shoes that will keep their feet happy, including a pair for gym time and a pair for everyday wear,” said Renee. “My hope is that I can fulfill those same needs for everyone that comes through our doors.”

What is hot these days?


Everyone wants to be unique, but there is nothing wrong with being trendy. 

For those looking to stay on top of what’s in, Renee recommends picking up one of two shoes.

  1. Adidas Ultra Boosts which have great boost cushioning, are breathable, and are great for everyday wear. 
  2. Hey Dudes which are known for being lightweight and breathable.

 “These two shoes fly out as fast as they come in,” said Renee.

However, SCHEELS carries a host of other options including, New Balance, Nike and Under Armour.

If you are interested in shopping with Renee, visit the 45th street location at 1551 45th St S, Fargo, ND 58103.

Written by Brady Drake

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