In North Dakota, homes bear the brunt of every season’s fury. So, you need to make sure you have a roof that can withstand those forces. Vita Roofing can help you with this. In fact, in Latin, vita means “lifetime.”

What sets Vita Roofing apart, according to Founder Clay Blair, is the level of service their company offers.

“We’re a newer company in the area, and we do things a little differently. We’re not just selling a product—we’re offering value,” Blair said.

And “value” at Vita Roofing means more than just high-performance materials and warranties—it means thorough due diligence.

Every project begins with a conversation.

“We explain who we are as a company, who we are as individuals, and we take the time to walk clients through the products, the process, and the long-term savings,” Blair said. “We complete a full attic inspection followed by a detailed walkthrough of the entire roofing system. We do this because the problems that matter most often hide beneath the surface.”

“You can’t know what the decking looks like unless you actually get up in the attic,” Blair said. “Ventilation issues, mold, rot, bad decking— these are things we diagnose before a project starts. Otherwise, you risk hitting the homeowner with a $6,000 surprise mid-job.”

According to Blair, most roofers skip this step entirely.

“We hear it all the time—‘You’re the only ones who asked to go up there.’ And half the time, we find stuff no other company would’ve caught,” Blair said.

This is how Vita avoids bait-and-switch change orders, and how they ensure clients know exactly what they’re getting into.

Warranties That Mean Something

Vita Roofing’s warranties aren’t just ink on paper. With upgraded underlayments and an in-house roofing system, they offer a 50-year no-leak warranty—backed by a national dealership, not just the local office.

It’s a rare level of accountability in a field often plagued by fly-bynight operations and vanishing warranties. “This isn’t just us saying it. It’s backed by someone bigger.”

Even more impressive? The warranty is transferable—a huge asset for homeowners thinking about resale or passing their home down to their kids.

The Products

Whether it’s a basic asphalt shingle or a luxury, lifetime roof, Vita offers options for every level of investment:

Standard Asphalt Roofing: Comes with a five-year workmanship warranty, ideal for homeowners seeking reliable protection without breaking the bank.

Class Roofing System: A 50- year no-leak system, with optional upgrades like Class 4 shingles for insurance discounts and added durability

Designer Metal Roofing: Including standing seam, pearl panel styles, and the eye-catching diamond metal roofing—16×16 inch panels that click together like fish scales.

Brava Synthetic Tiles: A truly lifetime roof, made from rubber, rated for 200+ mph winds and 4-inch hail, most commonly seen on churches or high-end homes. “There’s a price tag with that,” Blair said. “But you’re paying for peace of mind—for a product you’ll never have to replace again.”

Vita Roofing doesn’t pretend to be the cheapest option in town—nor do they want to be.

“We know we’re a more expensive company,” Blair said, “but that’s because we believe in the value we’re bringing.”

Still, the company offers flexible financing options, making premium roofs accessible to middle-income clients, not just luxury buyers.

“When we show clients the long-term value, they realize it’s worth financing. You pay it off in 20 years, and still get 30 years of protection,” Blair said.

About Vita Roofing

Blair’s path to roofing started in high school construction jobs, followed by launching his own seamless gutter business before even finishing his first semester of college. From there, he hustled his way into the roofing business in Dallas, before returning to Fargo to build what is now Vita Roofing.

The company rebranded three years ago from MinDak Roofing & Exteriors.

“We like the name Vita,” he said. “It means ‘lifetime.’ And we think it fits our brand perfectly.”

Clay Blair's Advice for Homeowners

Be Careful Who You Trust – “The quality of installs in Fargo has gone downhill. It’s not just laziness—it’s a mix of unskilled work and corner-cutting.”

Hidden Costs – “Too many contractors are offering rock-bottom prices without explaining the hidden costs. We’ve replaced roofs that were under 15 years old. Only two were even close to being warranty-worthy, and only one of those claims went through.”

Low Bids Often Mean Low Quality – “Shingles that used to cost $15 a bundle are now up to $50+. Contractors can’t cut material costs—so they cut corners elsewhere.”

If We Get Quarter Sized Hail, Call a Roofer – “Nickel-sized hail might not cause damage, but quarter-sized? That’s your cue to call a roofer.”

Get Biannual Inspections – Get your roof checked in the spring and fall to catch potential damage early. Not only does this protect your investment, but it ensures you don’t miss the 12-month insurance window for filing storm-related claims.”

Don’t Walk on Your Roof in the Winter – “This causes damage. We only recommend walking on them if absolutely necessary.”

Make Sure Your Roofer Spends Time – “Ask questions. Make sure your sales rep actually spends time with you. Are they getting in the attic? On the roof? Or just taking photos from the driveway?”